We are told repeatedly that TV is dead especially live TV. No one sits down at 8pm on a Tuesday to watch a show anymore, right?
Well, according to Nielsen’s Q1 2016 Total Audience Report, we as Americans still do. In fact, we spend nearly 32 hours a week watching *Live+DVR/Time-shifted TV. Adults 65+ watch the most at 51.5 hours per week, but the youngsters are on that couch too – just not as long. Adults 18-24 watch 16 hours 18 minutes of *Live+DVR/Time-shifted TV in an average week. That’s the most time they spend on any medium. Next for this young group are the 15 hours 11 minutes spent viewing an app/Web on a smartphone and then the 10 hours 19 minutes listening to AM/FM radio.
Speaking of AM/FM Radio, it was the second most popular entertainment outlet. The average American will listen for 12 hours 26 minutes each week, just barely beating out App/Web on a Smartphone with 11 hours 36 minutes. That says a lot seeing a smartphone is on you at all times.
*Live+DVR/Time-shifted TV includes Live usage plus any playback viewing within the measurement period.
**DVR/Time-shifted TV is playback primarily on a DVR but includes playback from video on demand, DVD recorders, server based DVR’s and services like Start Over.
Source: Nielsen Q1 2016 Total Audience Report
