US Adult Media Consumption Up YoY; Live TV Viewing Down

According to Nielsen, US adults now consume 10 hours and 39 minutes of media a day, an increase of 1 hour from last year.  This is mainly due to more time being spent using apps/Web on their smartphones and tablets than in 2015.

Even though Live TV is down slightly from last year, it’s still a staggering 4 1/2 hours a day (5 hours when adding in Time-shifted TV), representing 42% of all media consumption.

 

Nielsen - Avg Time Spent on Media

Source: Nielsen (Q1 2016 Total Audience Report)

 

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