Home Technology and Services are Gaining Traction

According to Nielsen, 94% of HH’s have an HDTV, an increase of 4% from last year. Smartphones saw a 10% jump YoY to an 81% penetration rate.  DVD players slipped 3% from last year, but are still in 77% of homes.

As for services, VOD leads with 64%, but with SVOD gaining 19% YoY to 50% of homes, they should overtake them in 1-2 years.

Tech Pene - Q1 2016 Nielsen

Source: Nielsen Q1 2016 Total Audience Report

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