Nielsen Reports 118.4MM US TV Homes

Nielsen Logo

Every August, Nielsen puts out their latest TV household estimates.  These numbers are used to calculate the ratings for TV programs. For the upcoming 2016-2017 TV season, the number of US TV homes stands at 118.4MM.  This is a 1.6% increase from the 2015-2016 season, which was flat compared to the prior year.

Nielsen TV HHs Trend

This new number represents 96.0% of total U.S. homes with televisions receiving traditional TV signals via broadcast, cable, DBS or Telco, or having a broadband Internet connection.  It’s a 0.8% increase from last years’ 95.2% penetration rate, which again, was down from the year prior.

The number of people 2+ in US TV homes rose above 300MM for the first time.  It’s a 1.6% increase over the 296.8MM people calculated last year.

Nielsen - # of Persons 2+ Trend

Source: Nielsen Press Releases – 2013, 2014, 2015, 2016

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s