Nielsen Reports 118.4MM US TV Homes

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Every August, Nielsen puts out their latest TV household estimates.  These numbers are used to calculate the ratings for TV programs. For the upcoming 2016-2017 TV season, the number of US TV homes stands at 118.4MM.  This is a 1.6% increase from the 2015-2016 season, which was flat compared to the prior year.

Nielsen TV HHs Trend

This new number represents 96.0% of total U.S. homes with televisions receiving traditional TV signals via broadcast, cable, DBS or Telco, or having a broadband Internet connection.  It’s a 0.8% increase from last years’ 95.2% penetration rate, which again, was down from the year prior.

The number of people 2+ in US TV homes rose above 300MM for the first time.  It’s a 1.6% increase over the 296.8MM people calculated last year.

Nielsen - # of Persons 2+ Trend

Source: Nielsen Press Releases – 2013, 2014, 2015, 2016

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