Research firm Parks Associates updated their list of top 10 OTT video services. They are ranked by number of paid subscribers, excluding transactional or ad-based services.
(Since not all subscriber numbers were provided in the press release I took a stab at some of them.)
Netflix kept the top spot with 46MM US subscribers. Amazon doesn’t release numbers so their subscription tally is a bit tricky to determine. It’s estimated that there are 56MM US customers paying for Prime, which technically puts them ahead of Netflix. However, not every one of these paying customers are doing so for the video service, since most are there for the Free 2 Day shipping – the main reason for signing up. According to a new CutCableToday survey, nearly 20% of all Prime subs don’t use the video service. So with that complicated triangulation it’s estimated that there are roughly 45MM Amazon Prime Video subscribers.
Back in February, it was estimated that SlingTV had 600K subscribers and passed the 1MM mark in Q3, with projections by Goldman Sachs of 2MM by the end of the year.
And according to Les Moonves, CEO of CBS, Showtime and CBS All Access had over 1MM subscribers each, with a slight nod toward the premium channel. That rounded out the list of Top 10 OTT Services.
Top 10 US OTT Video Services – Q3 2016:
- Amazon Video (Amazon Prime)
- WWE Network
- Sling TV
- HBO Now
- CBS All Access