Category: Backpocket Stats

Podcasting Stats to Know

Below are key findings from the 2021 Infinite Dial report that comes from Edison Research and Triton Digital.

All stats are US based – P12+, (vs. 2020)

Total Listeners

57% have ever listened to a podcast (55%)

Monthly Listeners

41% listened in the past month (37%)

43% of men (39%)

39% of women (36%)

56% of 12-34 (49%)

39% of 35-54 (40%

26% of 55+ (22%)

Weekly Listeners

28% listened in the past week (24%)

8 podcast episodes listened to weekly

5.1 podcast shows listened to weekly

Key Charts from Infinite Dial Report

Netflix Still King of OTT Video Services, CBS All Access Cracks Top 10

Research firm Parks Associates updated their list of top 10 OTT video services.  They are ranked by number of paid subscribers, excluding transactional or ad-based services.

(Since not all subscriber numbers were provided in the press release I took a stab at some of them.)

Netflix kept the top spot with 46MM US subscribers.  Amazon doesn’t release numbers so their subscription tally is a bit tricky to determine.  It’s estimated that there are 56MM US customers paying for Prime, which technically puts them ahead of Netflix.  However, not every one of these paying customers are doing so for the video service, since most are there for the Free 2 Day shipping – the main reason for signing up. According to a new CutCableToday survey, nearly 20% of all Prime subs don’t use the video service.  So with that complicated triangulation it’s estimated that there are roughly 45MM Amazon Prime Video subscribers.

Continue reading “Netflix Still King of OTT Video Services, CBS All Access Cracks Top 10”

Home Technology and Services are Gaining Traction

According to Nielsen, 94% of HH’s have an HDTV, an increase of 4% from last year. Smartphones saw a 10% jump YoY to an 81% penetration rate.  DVD players slipped 3% from last year, but are still in 77% of homes.

As for services, VOD leads with 64%, but with SVOD gaining 19% YoY to 50% of homes, they should overtake them in 1-2 years.

Tech Pene - Q1 2016 Nielsen

Source: Nielsen Q1 2016 Total Audience Report

US Adult Media Consumption Up YoY; Live TV Viewing Down

According to Nielsen, US adults now consume 10 hours and 39 minutes of media a day, an increase of 1 hour from last year.  This is mainly due to more time being spent using apps/Web on their smartphones and tablets than in 2015.

Even though Live TV is down slightly from last year, it’s still a staggering 4 1/2 hours a day (5 hours when adding in Time-shifted TV), representing 42% of all media consumption.


Nielsen - Avg Time Spent on Media

Source: Nielsen (Q1 2016 Total Audience Report)


Top Most Popular Media Among US Adults

According to Nielsen, AM/FM Radio has an astonishing 240MM users per month in the US. That’s followed by 226MM people who watch Live+DVR/Time-shifted TV.  Coming in third was App/Web on a Smartphone with 191MM.

Here’s the complete list:

  • AM/FM Radio – 240MM
  • Live+DVR/Time Shifted TV – 226MM
  • App/Web On a Smartphone – 191MM
  • Internet on a PC – 162MM
  • Time-shifted TV (DVR) – 158MM
  • Tablet – 106MM
  • DVD/Blu-Ray – 93MM
  • Game Console – 61MM
  • Multimedia Device – 60MM

Continue reading “Top Most Popular Media Among US Adults”

Avg. Time Spent on Media Consumption Per Day: Black vs. Hispanic vs. Asian

According to Nielsen, the US adult black population spends 6 hours and 47 minutes watching Live TV, far above the roughly 3.5 hours for Hispanics and 2 hours 12 minutes for Asians.  When including Time-shifted TV, Blacks spend over 7 hours in front of the big screen.

Hispanics spend just over 2 hours a day using their smartphone for app/Web consumption, vs. 1 hour 49 minutes for blacks and 1 hour 26 minutes for Asians.

The one area where Asians led was in *Multimedia Devices, where they spend 23 minutes, as opposed to 13 minutes for Hispanics and only 12 minutes for blacks.

Black Media Consumption - Q1 2016 Nielsen

Hispanic Media Consumption - Q1 2016 Nielsen

Asian Media Consumption - Q1 2016 Nielsen

*Multimedia Device is defined as viewing on Apple TV, Roku, Google Chromecast, Smartphone, Computer/Laptops, etc. connected to the TV.

Source: Nielsen Q1 2016 Total Audience Report

Appointment TV Is Still Popular, Even Among Those 18-24yrs

Appointment TV

We are told repeatedly that TV is dead especially live TV.  No one sits down at 8pm on a Tuesday to watch a show anymore, right?

Well, according to Nielsen’s Q1 2016 Total Audience Report, we as Americans still do.  In fact, we spend nearly 32 hours a week watching *Live+DVR/Time-shifted TV.  Adults 65+ watch the most at 51.5 hours per week, but the youngsters are on that couch too – just not as long.  Adults 18-24 watch 16 hours 18 minutes of *Live+DVR/Time-shifted TV in an average week. That’s the most time they spend on any medium.  Next for this young group are the 15 hours 11 minutes spent viewing an app/Web on a smartphone and then the 10 hours 19 minutes listening to AM/FM radio.

Speaking of AM/FM Radio, it was the second most popular entertainment outlet.  The average American will listen for 12 hours 26 minutes each week, just barely beating out App/Web on a Smartphone with 11 hours 36 minutes.  That says a lot seeing a smartphone is on you at all times.


Weekly Time Spent on Tech by Demo - Q1 2016 Nielsen Total Audience Report

*Live+DVR/Time-shifted TV includes Live usage plus any playback viewing within the measurement period.

**DVR/Time-shifted TV is playback primarily on a DVR but includes playback from video on demand, DVD recorders, server based DVR’s and services like Start Over.

Source: Nielsen Q1 2016 Total Audience Report

US Consumers are Shifting Towards Smartphones and Away from Home Broadband

According to the Pew Research Center, US broadband at home has dropped from 70% penetration in 2013 to 67% in 2015.  The main reason cited is cost, which has pushed people to access the web in other ways. That’s why 13% say they have a smartphone, but no high speed at home, up from 8% two years earlier.

These shifts are even more pronounced among African Americans, who 20% claim to have a smartphone, but no broadband at home.  In fact only 54% have high speed at home, down from 62% in 2013.

This movement away from home broadband to smartphones will affect cable operators and how they charge for high speed and other services; media and entertainment companies and how they produce content for a smaller screen and advertisers in how they reach mobile and micro audiences.

Pew Research - Home BB vs. Smartphones

Pew Research - Reasons for No BB


Source: Pew Research Center: Home Broadband 2015