Back in August 2014, two of the biggest cable companies in Canada, Rogers Communications and Shaw Communications, launched an SVOD service called Shomi. It was to compete with the SVOD behemoth Netflix.
Well, apparently they lost. Come November 30th they are shutting down their service. Rogers will take a C$100 million to C$140 million loss ($75 million to $105 million), while Shaw had already written down the service for C$51 million.
That leaves Netflix and BCE Inc’s Crave TV as the last standing large SVOD providers.
What went wrong? Here are my 5 best guess reasons: