On October 27th, Twitter held their Q3 2016 earnings call. Here are the top 6 things you should know:
1. Slight Increase in Revenue: Total revenue was up only 8% YoY and 2% sequentially to $616MM. Advertising made up 88% of the total at $545MM. Data Licensing and Other brought in $71MM.
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The ratings for the NFL, through the first four weeks, are down 11% across all networks. This has created such a panic that the league issued a memo (see bottom of page) to all the teams in response to media inquiries about the decline in ratings. They are essentially pinning all blame on the presidential election, while patting themselves on the back for how great there are. That’s like watching a Kitchen Nightmares episode, when Gordon Ramsey spits out a still frozen piece of lasagna in front of a shocked restaurant owner – who thought his food was fantastic. The NFL needs that same dose of reality.
Here are 5 reasons the NFL is to blame for this seasons’ decline in ratings:
Continue reading “Who’s Really To Blame For The NFL Ratings Deflation?”