Back in July, on their Q2 earnings call, Amazon said they would double its video content spend during the 2nd half of 2016 compared to the same period last year. CFO Brian Olsavsky told investors Amazon would “nearly triple our offering to customers of new Amazon original TV shows and movies” compared to last year.
One of those investments (according to Netflix’s Ted Sarandos, they spent $250MM for three seasons) was their new show, The Grand Tour, a reincarnation of the hit TV series “Top Gear” which just premiered globally on Amazon Prime. According to a company press release, the first episode has become the biggest show premiere ever on Amazon Prime Video, beating The Man in the High Castle. Total new Prime membership sign-ups exceeded all previous days with the exception of Amazon’s renowned Prime Day.
Continue reading “Amazon’s Big Bet on Programming Pays Off – The Grand Tour is a Huge Success”
Below are my key takeaways from the Netflix Q2 2016 Earnings Call on July 18:
Total revenue in the quarter was $2,105MM. US streaming represented 57% of that total, down from 62% YoY, to $1,208MM. International streaming revenue was $758MM, compared to $455MM last year. And Domestic DVD was $139MM, down 15% from Q2 2015.
83MM total members worldwide, growing by 1.7MM, which was below the forecast of 2.5MM. Attributed to an uptick in churn from the un-grandfathering of tenured members to a higher monthly price point.
Launched the 4th season of Orange is the New Black and the 2nd Adam Sandler film, The Do Over, which, upon launch, was the #1 most-watched film on Netflix in every territory. Expected to have over 600 hours of new content in 2016.
17 original series, docs, films and comedy specials received 54 Primetime Emmy nominations (up from 34 last year), making them the 3rd most nominated network (behind FX and HBO). 9 kid’s shows received 33 Daytime Emmy nominations, more than any network.
Continue reading “Q2 2016 – Netflix Earnings Call Summary”