Back in July, on their Q2 earnings call, Amazon said they would double its video content spend during the 2nd half of 2016 compared to the same period last year. CFO Brian Olsavsky told investors Amazon would “nearly triple our offering to customers of new Amazon original TV shows and movies” compared to last year.
One of those investments (according to Netflix’s Ted Sarandos, they spent $250MM for three seasons) was their new show, The Grand Tour, a reincarnation of the hit TV series “Top Gear” which just premiered globally on Amazon Prime. According to a company press release, the first episode has become the biggest show premiere ever on Amazon Prime Video, beating The Man in the High Castle. Total new Prime membership sign-ups exceeded all previous days with the exception of Amazon’s renowned Prime Day.