Research firm Parks Associates updated their list of top 10 OTT video services. They are ranked by number of paid subscribers, excluding transactional or ad-based services.
(Since not all subscriber numbers were provided in the press release I took a stab at some of them.)
Netflix kept the top spot with 46MM US subscribers. Amazon doesn’t release numbers so their subscription tally is a bit tricky to determine. It’s estimated that there are 56MM US customers paying for Prime, which technically puts them ahead of Netflix. However, not every one of these paying customers are doing so for the video service, since most are there for the Free 2 Day shipping – the main reason for signing up. According to a new CutCableToday survey, nearly 20% of all Prime subs don’t use the video service. So with that complicated triangulation it’s estimated that there are roughly 45MM Amazon Prime Video subscribers.